Joico JoiFULL Volumizing Shampoo (For Plush, Long Lasting Fullness) 300ml 10.1oz Size:300ml 10.1oz a new lifting biotechnological complex Color:4 Rose (Romantic Pinks) a new lifting biotechnological complex with a double smoothing action: Line Relaxing (dermal relaxing action) to counteract repeated skin micro contractions that cause expression wrinkles Wrinkle Filling (filling action) to lift wrinkles from within by stimulating the production of new collagen Reduces the quantity #Bittersweet limp hair Creates a rich lather to gently yet thoroughly remove oil & dirt without weighing down hair Uses Smart Release Technology to continuously release healthy hair ingredients Helps repair rich in amino acids to strengthen & thicken hair Blended with Bamboo Extract to build volume while promoting thicker